All About Mind Maps: Examples Explained

Here are the examples with explanations referenced in the All About Mind Maps read.

Business or Organization Goals Brainstorm

The example begins, as all mind maps do, with the topic: Business Goals. The objective of this mind map is for the business (or organization) leaders to look at and plan the current business objectives for this year and brainstorm how the business will reach the objectives. The leaders first agree on the objectives: layer 1 and discuss why these are the objectives for the coming year. Mind mapping is advantageous for this because you don’t have to immediately assign a rank or importance to the goals. You can just get them down and add as the discussion progresses. Then, for layer 2, they brainstorm how they will, as an organization, accomplish these goals in the coming year. In the third layer, they continue to go into more detail as to how they will accomplish each goal or how each breaks down into sub-components or projects. After creating this map together, all would be in alignment as to what the business objectives currently are and how they will be accomplished. Next steps could be to assign each “how” or project to a specific leader to make sure it’s executed and measured. They could also next prioritize the objectives and set timelines. Each leader would also go back to their team and explain this map for how their team and role or specific objective within this larger map contributes to the big picture.

Website Layout Brainstorm


In this example, we start with the central idea, Our New Website. The objective for this mind map is to brainstorm the layout for the new site in terms of the content – pages and subpages we want to offer our viewers. The first layer is a brainstorm of all the content we want to offer on the site, related to the site topic/business. By mapping the second layer, sometimes you see how pages could be combined into one or that another page is actually needed, which is where the second layer comes in. The second layer is the child pages of the major parents pages of the site.


New Sales Brochure Design Brainstorm

Screen Shot 2017-09-26 at 5.02.53 PM

In this example, we begin with our central topic, Making our new sales brochure. The objective of this mind map is to organize and align on (as a team) all the components of the new sales brochure project for our business. In the first layer, we flesh out all the steps we’ll need to take to complete the brochure. Mind mapping is advantageous for this versus linearly listing the steps because we don’t have to begin by putting all the steps in chronological order. We can freely list out steps as we think of them all always add steps before or in-between to the map as we go. Once we have agreed on that, we begin to second layer: assigning each task to the team member(s) that will work on that step so that they know where they fit into the overall picture of the project and who they’ll be working with and depending on during the project.


Team Vision, from Awake Leadership Vision section exercises

Screen Shot 2017-09-26 at 5.08.11 PM

In this example, we are mapping the team’s vision. The objective of this map is to align the team as to what the team vision and objectives currently are and how we achieve those objectives. This mind map would be made as a team during a Monday meeting. Since team objectives and structure constantly change in organizations, it’s helpful to align at the beginning of the week, month, or quarter so everyone knows what the team’s overall mission and objectives are and how their piece fits into the big picture of what the team does. The first layer of this map represents the major objectives or responsibilities of the team. It’s what we do. This process is very collaborative because the leader can direct the discussion and draw the map on the white board but each team member should advocate for if all their tasks or represented. The second layer represents the specific tasks we do to achieve the what. It’s how we do it. A third layer of this map could be team assignment or, as in Awake Leader, it can be the specific tools you use to achieve each task. Making a map like this also unveils if there’s duplicate work or necessary work going on. It can be a foundation for prioritizing work that week too and for folding new team members into alignment with how the team works and what you contribute!

Fun example: California.


Because… California. How would you explain to someone that has never been to your home why you love it? A mind map, obviously.


I hope these examples explained are helpful and enjoyable!

Contact me with any questions.